Creativity Management: the role of knowledge

What do creativity managers?

Replace the word management with the word optimization.

This is what to do creative manager: you can optimize the quality of the idea pool) (creativity) and the implementation (innovation.

There are many methods of optimization and creativity guide to all of them need to know, in other words, he or she must synthesise them for optimal effect.

] Areas [within creativity that involve the administration need motivationOrganizational culture, organizational structure, incremental to radical effects and processes, knowledge mix, group structures, goals, procedures and valuation methods.

] Areas [within innovation that require control, are the following idea selection, development / prototyping and the art of marketing.

It is worth noting that 4000 good ideas lead to 4 development, which in turn donated to 1.

The role of knowledge

Knowledge MixInfluences creativity output. There are many ways to look at it.

First, in-depth knowledge in an area that has increased the likelihood of a breakthrough or is likely to cause blinkered vision? Another way to look at it, can make an individual without the knowledge in one area an important contribution to it?

There are lots of interesting data, for example, the most valuable creative product on about ten years of the commitment of an individual in a domain. AlthoughPeer influence is reduced, new, diverse and valuable products tend to settle earlier.

Secondly, how to maximize our level of implicit knowledge? Tacit knowledge is all that) was not easy to be coded (explicit knowledge and involves experience, intuition and the like. Tacit knowledge makes a much larger part of the knowledge base. The solutions include the use of frameworks, the creation of networks, collaboration, bridging, and so on.

Learnmore …

Download the MBA research on this topic can be found on http://www.creativity- management. Com /

Additionally, you can have a regular, free newsletter by entering your e-mail address on this site.

Kal Bishop, MBA


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